When I was looking at the results for an A/B test that was set up to split traffic 50/50, the “total impressions” volume for the variants were split closer to 60/40.
Can I assume that Builder split traffic 50/50? Or is it possible that the total impression volumes were indicative of the actual traffic split and the test at that point did not split traffic 50/50?
Note: I cannot provide an example because the data for the test disappeared (which I notified the team about separately). However, I have the absolute number of conversions from my own data and am trying to figure out if I can use that data to understand which variant performed better. If I can assume that there was a 50/50 traffic split that will work, if not, it would be inaccurate.