URL Best Practices for SEO

FAQs
1

Within Builder you can target content to any available URL within your domain. But what URL you set a page to can directly affect the SEO ranking of a page. So what are some best practices when selecting what URL to target a page to?

When choosing a page URL, it should meet the needs of both users and searchers. URLs should be easy to type, speak, and should include descriptive keywords of the content.

How long should your URL be? Most browsers can do about 2000 max characters, but it is best practice to condense that down to 3-5 descriptive keywords or keep it 60-75 characters, as that helps improve click-though rates. Shorter URLs also look more “attractive” and are easier for users to understand and scan. Also the search URL view (like on a google search results page) is usually 200-300 characters, so longer URLs will be hidden.

To sum up:

  • make the URL keyword-rich
  • keep it simple and easy to read
  • 3-5 words or 60-75 max characters to keep the URL fully visible in search engine view
  • use hyphens to separate words

And thats it! Try these tips when creating your next URL for content entries and see if your SEO scores improve!

2

Jumping in on this older post because I’m curious how people handle URL changes after a page is already published. Do you usually set up redirects right away, or try to avoid changing URLs unless it’s really needed? I’ve seen shorter URLs help with sharing, but I’m still unsure how risky it is to update them later. Would love to hear what’s worked for others.