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Why I don't see some of my products when I connect my headless shopify app to Builder?

Private apps in Shopify are considered a sales channel, if a specific product is not showing up in your builder space is because most likely that product has a restricted sales channel, you’d want to add the private app you created for the builder integration as a sales channel on that product from the shopify admin UI, navigate to the product configuration page:

Press Add available channel(s)... and check your private app in the list and click make products available

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